INDUSTRY

【PConline information】On April 2, 2018, at the 7th Global Game Conference in GMGC Beijing 2018, the reporter was fortunate to interview Nie Song, general manager of Huawei Consumer Internet Solutions. He shared the technical cornerstones of the innovative development of the game industry, and what value will AI, 5G, blockchain and other technologies as elements of game innovation bring to innovators.

Nie Song, general manager of Huawei Consumer Internet Solutions

Regarding game innovation, Nie Song particularly emphasized the importance of technology, a "black soil": behind the popularity of stand-alone mine-sweeping games is the support of Intel CPU and Windows operating system;The maturity of PC Internet, offline payment and IDC technology has brought the era of "legendary" to the game;Behind the 218.9 billion yuan revenue of Chinese gaming in 2017 are 4G, Wifi network, mobile payment, smartphones andcloud computingmaturity.In 2018, the popularity of 5G, blockchain, AI, AR/VR will bring multi-dimensional innovation in gameplay, services and scenarios to the game industry.

In this regard, Nie Song first stated that in terms of game solutions,Huawei CloudDon’t make game products, don’t compete with game companies, and insist on building game companies’ engines and productivity.Huawei Cloud Game Solutions has now built the capabilities of the entire industrial chain such as game research and development, game deployment, game operation, game innovation, etc.In the future, Huawei Cloud will focus on several major directions in the gaming industry:

First, at the infrastructure level. The product that has been used most in the gaming industry in the past few years is cloud host virtual machines. Huawei cloud host has excellent performance, and bare metal services have been rated as the annual influence product by third-party institutions.

Second, in terms of cloud container products, containers are of great significance to game deployment and can support the evolution of game product architecture.By using containers, the elastic speed of server deployment is increased by more than 10 times, and the time of expansion servers is reduced to the minute level, reducing the overall operating cost by more than 50%.

Third, in terms of AI capabilities, Huawei, as a company in the industry that has chip-level research and development at the "cloud + terminal" end, can perform facial recognition on the terminal side;Big data analysis, video analysis, and visual cognition can be carried out in the cloud;At the bottom of the architecture, Huawei Cloud uses Atlas, GPU, FPGA and other hardware to customize computing power for AI, so that it can meet the needs of gaming companies in terms of performance, latency, etc.

Fourth, Huawei's cloud games have realized the view and play.The game is free of modification and the live broadcast of multiple users together has greatly improved the customer experience.

Fifth, at the blockchain level, Huawei can deploy a complete blockchain system within ten minutes, with a computing power of up to 2,000 TPS per second, easily helping game customers to achieve free exchange of different game props.

Finally, Nie Song particularly emphasized the advantages of Huawei terminals: more than 300 million registered mobile phone users, more than 370,000 users of Huawei Developer Alliance, 45 billion downloads in the application market and 100+ Huawei Cloud services.At this conference, Huawei also released a joint end cloud plan with Consumer Cloud. Registered and certified consumer cloud developers can obtain a terminal cloud collaboration gift package, and subsequently target developer innovation, etc. Huawei Cloud will also launch larger and better support plans one after another.

As the scale of game users gradually shifts from incremental market to stock market, the game market is shifting from buying users to pursuing the ultimate experience. Taking Huawei to build the "black soil" of the smart world as fertile ground, let us wait and see what changes will happen in China's game market innovation in 2018!